A system of unique hotel identification codes is being launched to eliminate confusion when dealing with different properties. The aim is to minimise confusion in the industry arising as a result of hotel names being misspelt, wrongly translated or simply incorrect.
TTIcodes is being established by the Travel Technology Initiative (TTI) and the European Tour Operators Association (ETOA) and is being run by German company GIATA. Available to tour operators, bedbanks and other subscribers, the service is launching with 200,000 hotels around the world given a unique eight-digit TTIcode by which they can be identified.
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